You can learn to eat what you love, fearlessly without deprivation or guilt, and learn to love what you eat, mindfully with intention and attention. - Michelle May, M.D.


FOR IMMEDIATE RELEASE
Contact: Melissa Sileo
856.489.8654 ext.308
melissa@smithpublicity.com

YES, YOU LITERALLY CAN HAVE YOUR CAKE, AND EAT IT TOO!
New book is the antidote to ineffective eating,
without sacrificing the food you love

Many of us that diet to shed pounds find ourselves trapped in an "eat-repent-repeat" cycle-we deprive ourselves, give in to our cravings, feel guilty, and return to prior habits.

Michelle May, M.D., creator of Am I Hungry?® mindful eating program, has written Eat What You Love, Love What You Eat: How to Break Your Eat-Repent-Repeat Cycle, revealing an alternative to yo-yo dieting that does not require weighing and measuring food, counting points, or eating pre-packaged meals. Instead, May empowers readers to eat fearlessly, using their natural cues of hunger and fullness to guide them.

May combines her background in medicine and psychology with her own personal struggles with food and weight, having been a self-proclaimed "yo-yo dieter" for twenty years. After developing a healthy, balanced relationship with food, May, an award-winning author and inspirational speaker, spent the last ten years teaching individuals to take charge of the their lives and learn to resolve mindless and emotional eating.

"Try as we might, diets simply do not work long-term," says May. "Most diet plans lead to guilt-driven eating, followed by punishment-laden exercise. But we each have the ability to manage our weight effortlessly using our internal cues of hunger and fullness. You really can eat what you love-there are no good or bad foods. Exercise is not used to earn the right to eat, but a means to achieve a vibrant, healthy lifestyle."

Using 'uncommon' sense and an integrative approach to healthy living, May teaches readers how to:

  • Rediscover when, what, and how much to eat without restrictive rules
  • Resolve mindless and emotional eating
  • Meet their needs without using food to cope, distract, or avoid issues
  • Experience the pleasure of eating the foods they love without guilt or bingeing
  • Build a fun fitness program that boosts metabolism and increases energy
  • Learn the truth about nutrition without confusing, arbitrary rules
  • Prepare delicious, nutritious meals using simple recipes

"The problem with yoyo dieting is that it is a constant struggle that eats away at our time, energy, and self-esteem. Eat What You Love isn't about what to eat; it is about why we eat in the first place. Ultimately, it is not about being good, it's about feeling good," adds May.

Author Background

Michelle May, M.D. is a recovered yoyo dieter and the founder of the Am I Hungry?® Mindful Eating Program which received the Excellence in Patient Education Innovation Award. She is the award-winning author of Am I Hungry? What to Do When Diets Don't Work. Her newest book, Eat What You Love, Love What You Eat: How to Break the Eat-Repent-Repeat Cycle will be available in October 2009. She holds an M.D. from the University of Arizona College of Medicine, and a B.S. in Psychology from Arizona State University.

May has trained and licensed over 150 health professionals to facilitate Am I Hungry?® Workshops worldwide. She has been featured on the Discovery Health Channel and Oprah and Friends with Dr. Mehmet Oz and quoted in Body+Soul, Fitness, Parents, Self, USA Weekend, US News & World Report, Vim & Vigor, and WebMD. Her personal success story was published in Chicken Soup for the Dieter's Soul. Dr. May's shares her compelling message and constructive approach with audiences around the country, conducts corporate weight management workshops, and advises numerous organizations about promoting healthy lifestyles.

May must practice what she preaches in order to balance her personal and professional life while maintaining her own optimal health. She cherishes her relationships with her two teenagers, Tyler and Elyse, and regularly enjoys yoga and hiking near her home in Phoenix, Arizona. She and her husband Owen, a professional chef, share a passion for gourmet and healthful cooking, recipe development, wine tasting, and traveling.

To learn more about mindful eating, or to pre-order Eat What You Love, Love What You Eat: How to Break the Eat-Repent-Repeat Cycle, please visit www.AmIHungry.com.

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